Ferrari Unveils the Luce: An Electric Five-Seat Car Co-Designed with Jony Ive
May 26, 2026 – 7:17 am
Image by: Ferrari
Ferrari has introduced its first all-electric road car, the Luce, a four-door liftback designed in collaboration with Jony Ive’s LoveFrom collective. Priced from €550,000 in Italy, it caters to a new segment within the brand’s range, accommodating up to five passengers.
The Luce boasts four electric motors, each at a wheel, generating a combined 1,036 horsepower. Powered by a 122 kilowatt-hour battery built from SK On pouch cells, it offers an estimated range of 530 kilometers (WLTP cycle) or approximately 329 miles. Peak charging is rated at 350 kilowatts. Its top speed exceeds 310 km/h (192 mph).
Weighing in at over 2.2 tonnes, the Luce marks several firsts for Ferrari:
- First five-seater and liftback model.
- First vehicle without an internal combustion engine.
- Most expensive production model, surpassing the €430,000 Purosangue SUV.
- First complete car to emerge from LoveFrom, Ive’s design studio founded after his departure from Apple in 2019.
The Luce’s interior showcases a blend of Ferrari’s in-house Centro Stile and LoveFrom aesthetics. It features animations and typography reminiscent of Apple’s design language, alongside solid metal switches and toggles. Notably, there’s no central transmission tunnel due to the absence of a traditional gearbox. This enables comfortable seating for a fifth adult in the rear without compromised legroom.
Ferrari CEO Benedetto Vigna positions the Luce as a significant shift rather than an addition to their lineup, emphasizing that the electric program won’t dilute the brand. Its pricing, however, sets it apart from direct competitors like the Porsche Taycan Turbo S, Lucid Air Sapphire, and Mercedes-AMG EQS, each typically priced around a quarter to a third of its cost. Even the Rolls-Royce Spectre, considered the most expensive electric car at €400,000, falls short.
The Luce now holds the title of the world’s most expensive electric car. Its success will hinge on whether it resonates with Ferrari’s existing clientele and if the brand can repeat the success of its recently launched (and similarly controversial) Purosangue SUV at a higher price point. Deliveries are scheduled for Q4 2026, with order books now open.